BRANDING
“Identity is the cause;
the brand is the effect"
Larry Ackermann
Paragraph. Click here to add your own text and edit. It is easy. Click Edit Text or double click here to add your content and change the font. In this space you can tell your story and allow your users to know more about you.
Optimize your brand to increase results in value, volume or both.
ACTIVATE THE SOUND IN THE VIDEO
FITNESS
Take a your brand to the next level
KEEP DOING THINGS RIGHT WILL END YOUR BUSINESS
Today it is not enough to be in good shape. It is vital staying ahead of your competition.
The speed of change in today's markets is exponential.
Competitors just wait for a hesitation or a pause from you to take the market away from you.
Constantly optimizing is the only way to stay and grow.
ONLY THREE STEPS
WE ANALYZE
Based on our 4VISION system, we carry out a detailed analysis of the brand's territory.
We consider all brands in the market and compare our brand against its competitive context by taking a detailed marketing mix.
WE CONFIRM
If a validation is perceived as necessary, once the possible opportunities have been detected, we subject them to consumer review in qualitative research (focus groups) or quantitative (face-to-face or online surveys).
WE LAUNCH
We define the changes that must be applied to the marketing mix: product, price, distribution, advertising and service.
We make or coordinate the adjustments that have to do with positioning and elements such as el empaque and brand communication.
BARF
First 100% natural frozen food for dogs based on the BARF (Biologically Appropriate Raw Food) diet.
Logo redesign, packaging, value proposition y marketing mix: line extensions, price adjustment, communication strategy and distribution guidelines.
BARF is distributed in PetCo, also directly to customers and through distributors in various states of the country.
BARCEL
For a Grupo Bimbo de Barcel brand, we developed the optimization project to put it in shape.
Complete analysis of the brand territory through an extensive store check that included competition review, price analysis, presence in wholesale, traditional and modern channels. Rethinking the product portfolio, prices, packaging, logo and value proposition.
